Sr. Marketing Manager

As the Senior Marketing Manager, you help drive company culture, values, branding and training and development activities that are strategically linked to the organization’s mission and vision. The position works with the Executive Leadership team to identify and address marketing and branding needs. branding needs.

The position is responsible for ensuring effective marketing and outreach efforts are in place to enable the achievement of desired business results.

Reports To: VP, Property Management

Customer Experience and Leadership:

• Provides leadership companywide by setting a Service Excellence standard and inspiring the team to achieve it.
• Promotes and upholds company values, employee promise, policies, and initiatives.
• Ensures timely communication with team, and stakeholders to anticipate and prevent future concerns.
• Promotes a sales driven culture through the development of marketing and outreach programs.

Marketing:

• Develops strategic marketing plan for the GHP Portfolio including all existing student housing, apartment home communities, communities in development and the corporate GHP Management brand. 
• Works closely with Regional Portfolio Managers and Property Managers to develop property specific marketing plans to implement marketing strategies intended to drive traffic to our community websites, phone, email and foot traffic. 
• Responsible for companywide collateral development including conceptual design, copy print and branding through oversight of the creative process and directs third party vendors and internal graphic designers on new designs and collateral
• As necessary works closely with Director of Training and Develop to trains and develop community leasing teams ensuring these are maximizing their marketing efforts. 
• Contributes to Student Housing and Conventional Portfolio revenue growth via the oversight of portfolio wide marketing efforts ensuring these are in conformance with company marketing plans, branding and intended results. 
• Identifies appropriate public media outlets placement to best reach our intended market while ensuring these yield a high return on investment. 
• Acts as systems manager for Lead Tracking Solutions for new unassigned media sources and employees.
• Monitors, oversees and implements reputation management strategy and related efforts.
• Under the direction of the VP, Property Management, works on the execution of marketing efforts working closely with the Property Managers, Leasing Managers and property staff to ensure these are successful and contribute towards achievement of property sales and marketing goals.
• Manages constant contact database, preparing mailings and executing outreach campaigns
• Regularly contributes to company blog through various social media outlets and company websites.   
• Maintains all website content and ensures that it meets Marketing plan objectives and that all of the content is up to date with property highlights and pricing information where applicable. 
• Responsible for the creation and dissemination of the company newsletter
• Prepares ads for properties including graphics for our agents to utilize via the current advertisement venues such as Craigslist and Apartment Listing websites
• Responsible for all web media copy and ensuring that this is friendly, engaging and enticing to online communities. 
• Monitors the online reputation for our Conventional and Student Housing portfolio via online rating communities such as Yelp, Apartment Ratings, Google Reviews, and the BBB
• Stays up to date with all online and digital marketing campaign strategies and best practices
• Works closely with the Marketing Manager and recommends strategies to increase online community and positive reviews.
• Develops strategy for online digital marketing and social networking and

Company Branding & Reputation

• Responsible for overseeing and managing efforts by the Marketing Manager and Brand and Content Manager company reputation management efforts.
• Responsible for tracking sales-related metrics and developing initiatives to help drive and influence occupancy trends.
• Responsible for service delivery and advertisement quality control for all communities.
• Spends extensive time at the at GHP Communities testing and piloting service and sales program success, implementation quality for the purpose of developing benchmarks. 
• Audits Marketing; service delivery, signage and ongoing resident interaction for large community with over 700 resident families
• Provides monthly reports.  
• For the purpose of developing marketing campaigns, shadows, observes and listens to service, listen and after hours calls to identify purchasing behaviors in prospects and existing residents.

Core Competencies

• Team Approach / Cooperation -Willingness to work with others in the organization to meet goals, accomplish work, and resolve problems
• Reliability -  Ability to work independently, as necessary to meet goals and accomplish work objectives
• Tools - Working knowledge of Microsoft Office products and training delivery tools
• Field Experience – within organizational development, learning or training solutions HR groups within the Property Management or Hospitality industry. 
• Verbal Communication - Ability to verbally exchange information and ideas in a clear and concise manner appropriate for the audience
• Written Communication - Ability to compose written materials in a clear and concise manner appropriate for the audience
• Ownership - Ability to learn fast and to assume responsibility quickly
• Schedule Flexibility - Willingness & ability to change travel plans and timelines at a moment’s notice, to meet always changing business demands

PROFESSIONAL REQUIREMENTS

• Minimum 5 or more years’ experience as a Marketing Manager within real estate and or multi-family property management and,
• BS/BA degree in Business, Marketing, Communications and/or related field. 

PHYSICAL REQUIREMENTS

• Must be able to regularly travel to multiple property locations daily/weekly/monthly within assigned portfolio as well as company meetings and conferences which may include air travel. 
• Frequently move/traverse, ascend/descend stairs in/around apartment homes and community
• Constantly positions self to bend, stoop, reach, lift
• Occasionally lift/move/carry up to 25lbs with/without assistance
• Frequently lift/move/carry 5lbs
• Constantly communicate, converse and exchange information with coworkers, vendors, residents and visitors
• Ability to remain in a stationary position for extended periods of time
• Ability to observe details at close range (within a few feet of the observer).
• Constantly operates computer, 10-key and other office productivity machinery. 
• Constantly works in low to moderate noise levels
• Constantly works in outdoor weather conditions

COGNITIVE OR MENTAL REQUIREMENTS:

• Reading;
• Writing;
• Strong math skills;
• Ability to communicate clearly;
• Ability to deal with complex issues;
• Attention to detail; and
• Ability to prepare financial and related reports.

ELIGIBILITY REQUIREMENTS:

• Must have unrestricted work authorization to work in the United States; and
• Must be willing to submit to a background investigation.

Salary Range:  $120,000-$125,000. Annually, D.O.E. 

Benefits: Fully paid medical insurance available to employees along with dental, vision. Other benefits include: flexible spending account, Life/AD&D insurance, pet insurance, Employee Assistance Program, TicketsAtWork.  There is also free onsite parking.