Senior Marketing Manager

KEY INFORMATION

✏️ Title: Senior Marketing Manager

📚 Experience level: 8+ years

💵 Salary: $120,000 - $160,000

💻 Work structure: Remote

📝 Contract Type: Full-time

🗣 Languages: English

🌍 Sponsorship: Not accepted

📝 Portfolios & CV’s: A detailed CV demonstrating leadership in marketing strategy, successful brand turnarounds or growth initiatives, and experience managing multiple brands or product categories. Strategic marketing plans and campaign results are highly relevant.

Senior Marketing Manager

Are you a seasoned marketing leader with a passion for driving brand growth and innovation? We are seeking a Senior Marketing Manager to join our global home goods company, responsible for shaping the strategic direction of a portfolio of key brands. This fully remote role offers the flexibility to work from anywhere while making a significant creative and business impact. You will lead the charge for a range of established and emerging home goods brands, defining their market positioning and driving cutting-edge campaigns.

Overall Summary: The Senior Marketing Manager will be responsible for developing and executing comprehensive, long-term marketing strategies for a significant brand portfolio. This role requires a highly creative and visionary approach, focusing on market innovation, consumer engagement, and sustainable growth. You will lead cross-functional teams, direct external agencies, and oversee major advertising and promotional initiatives. Day-to-day, this involves high-level strategic planning, budget allocation, performance analysis across multiple brands, mentoring and managing a team of Brand Managers and Marketing Coordinators, and presenting to executive leadership.

What skills are an essential must have? Extensive experience in developing and executing large-scale marketing strategies, proven leadership and team management abilities, exceptional analytical and problem-solving skills, and deep expertise in digital and traditional marketing channels.

Background of Company: Our company is a global leader in the home goods industry, with a rich history of producing innovative and essential products for daily life. Our diverse portfolio includes everything from kitchenware and personal care items to outdoor gear. Our marketing organization is a robust group of over 100 professionals, distributed globally, fostering a culture of entrepreneurial spirit, collaboration, and continuous improvement. We are dedicated to creating high-quality, sustainable products that enhance the lives of our consumers. Our ethos is built on innovation, quality, and a commitment to making everyday living easier and more enjoyable.

Perks/Benefits of the Company:

• A highly competitive salary package coupled with generous performance-based bonuses.
• Comprehensive health and wellness benefits, including robust insurance plans and wellness programs.
• Significant professional development budget for conferences, courses, and certifications.
• Flexible remote work environment, promoting autonomy and work-life integration.
• Generous paid time off, including extended vacation and sabbatical opportunities.