Senior Growth Marketing Manager (Hybrid)

We’re looking for a data-driven, results-obsessed Senior Growth & Performance Marketing Manager to lead the strategy and execution of paid media for our brand. You’ll play a critical role in driving customer acquisition, retention, and revenue growth, while shaping the future of our digital marketing efforts. This role works cross-functionally with internal teams and external partners to accelerate performance across all key channels.

Media Strategy & Execution

• Own the strategy, media planning, execution, and optimization of digital marketing campaigns to meet growth KPIs.
•  Lead across all paid channels including paid search, paid social, display, video, shopping, affiliates, & additional text opportunities.
• Monitor platform performance regularly, identifying insights and opportunities for optimization and growth.
• Stay current on digital marketing trends and proactively test new platforms, tools, and strategies.
• Craft and communicate marketing plans with clear KPIs, insights, and action plans for stakeholders.
• Oversee campaign briefs and ensure alignment between media strategy, creative direction, testing plans, and business goals.

Growth Testing, Budget Management & Measurement

• Manage and optimize the monthly paid media budget to meet acquisition, retention, and revenue targets.
• Conduct in-depth data analysis to identify performance trends, gaps, and growth opportunities.
• Develop creative solutions to improve KPIs such as net sales, LTV, CAC, and ROAS.
• Partner with the eCommerce team to run robust A/B tests across audiences, messaging, creative, landing pages, and user journeys.
• Oversee accurate tracking, attribution, and performance reporting using tools such as Google Analytics, CRM platforms, and ad platforms.
• Inform budget allocations and channel mix based on data-driven insights and real-time performance.

Cross-Functional Partnership

• Manage internal and external relationships and ensure alignment with brand goals and broader business objectives.
• Collaborate closely with internal teams across marketing, creative, eCommerce, and operations to drive integrated growth strategies.
• Partner with platform reps to build joint business plans, leverage industry insights, and optimize strategy.
• Support and evolve the brand’s roadmap, helping to drive innovation and long-term growth.

• 5+ years of experience in performance marketing, digital acquisition, or growth marketing.
• Proven track record of scaling paid media efforts and hitting key performance metrics like CAC, LTV, ROAS, and revenue.
• Strong analytical skills with the ability to interpret data, build dashboards, and turn insights into strategy.
• Intermediate to advanced Excel skills; comfortable building models and analyzing performance at a granular level.
• Experience with ad operations, including GTM implementation, pixel setup, and attribution tools.
• Highly creative with a strong understanding of audience targeting, user journeys, and ad copy that converts.
• Excellent written and verbal communication skills; attention to detail is a must.
• Proficiency with digital marketing tools and platforms including GA4, Meta Ads Manager, Google Ads, GTM, and attribution tools.
• Strong collaborator and relationship-builder who thrives in a cross-functional, fast-paced environment

Benefits and Perks

• Base pay of $130,000 based on level of education and years of experience + annual bonus
• 401(k) with company match - $ for $ up to 4% - immediately vested
• Vacation/Holiday Leave
• Great Medical/Dental/Vision Insurance
• Life and AD&D Insurance
• Opportunities for growth and advancement
• And so much more!

A Part of the BIG Picture

BELLAMI is a proud brand of Beauty Industry Group, a beauty company that owns a portfolio of beauty brands based in North America, Australia, and parts of Europe and Latin America.

Beauty Industry Group is a leading consumer beauty products company with an exciting and growing portfolio of beauty brands. The BIG portfolio consists of several recognized, highly reputable hair extension brands that span a variety of distribution channels. Across its brands, BIG is the largest hair extension business in the U.S. and one of the largest globally, with a focus on the professional extensions segment. With more than 500 team members, BIG is a unique, empowering place to work for motivated professionals who hunger to see the impact their work is making. The management team is young and entrepreneurial and has fostered a powerful culture that celebrates excellence, transparency, diversity, and integrity.

BIG's company headquarters are located in Salt Lake City, Utah, with additional offices in California, New Jersey, Arizona, Australia, Germany, Canada, and the UK.