Senior Director, Beauty Marketing

Who We’re Looking For

We’re looking for a strategic, creative, and results-driven marketing leader with deep experience in the beauty, skincare, cosmetics, or wellness industry. The ideal candidate brings a strong understanding of modern consumer behavior, brand storytelling, and full-funnel marketing strategy, along with a proven ability to build impactful campaigns that drive growth and engagement. This person is equal parts visionary and operator — capable of developing long-term brand strategy while executing with speed and precision in a fast-paced environment. They are a collaborative leader who can influence across functions, mentor high-performing teams, and elevate the brand through innovative thinking, cultural relevance, and data-informed decision-making.

Key Responsibilities

• Be the voice of the Beauty consumer within the organization
• Drive product positioning, messaging, and storytelling across all marketing channels
• Develop and lead integrated marketing strategies that support category growth, customer acquisition, and revenue objectives
• Lead go-to-market strategies and execution for product launches, seasonal campaigns, and campaign initiatives
• Work cross-functionally to ensure social, influencer, PR, merchandising, and experiential marketing efforts work cohesively with one message
• Partner with other departments, Product Development, E-commerce, Media and Sales to drive improved outcomes for the Beauty category
• Analyze campaign performance, customer insights, and market trends to optimize marketing effectiveness
• Manage marketing budgets, agency relationships, timelines, and overall campaign execution
• Build, mentor, and lead a high-performing marketing team
• Ensure brand consistency and a best-in-class customer experience across all touchpoints
• Identify opportunities for innovation, partnerships, and emerging market trends within the beauty industry

Qualifications & Skills

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 10+ years of progressive marketing experience, including leadership experience within beauty, skincare, cosmetics, wellness, or consumer electronics brands
• Proven track record of developing and executing successful integrated marketing campaigns
• Strong understanding of digital marketing, social media, influencer strategy, and consumer engagement
• Experience leading product launches and omnichannel marketing initiatives
• Excellent leadership, communication, and stakeholder management skills
• Strong analytical and strategic thinking abilities with a data-driven mindset
• Ability to thrive in a fast-paced, high-growth environment
• Experience managing and developing high-performing teams
• Experience leveraging AI to improve speed to outcomes
• Passion for beauty, wellness, and emerging consumer trends