Marketing Senior Project Lead - Hybrid

Marketing Senior Project Lead - Hybrid

Please Note: This position is hybrid; however, you must reside within driving distance of our offices in Los Angeles or Costa Mesa, CA to attend meetings and team collaboration.

ClubLabs is the digital acceleration team for Automobile Club of Southern California, also known as, AAA. We are the team responsible for building intuitive customer experiences across the organization’s insurance, membership, financial, emergency roadside, and travel services. We’re a team of engineers, designers, researchers and product managers within AAA delivering maximum value to our members and business for a smarter future.

We are seeking a results-driven Digital Personalization & Marketing Automation Specialist with deep expertise in Adobe Experience Cloud tools, particularly Adobe Real-Time CDP, Adobe Target, and Adobe Journey Optimizer.

This individual will be responsible for driving personalized, data-driven experiences across email, web, and mobile channels by leveraging customer data and behavior insights.  Moreover, this person will lead and mentor a small team, further enabling various product line strategies across our digital channels and platforms.

What You Will Do

Personalization Strategy & Execution

• Design and implement personalized experiences using Adobe Target and Journey Optimizer across web, email, and mobile.
• Build and manage end-to-end marketing journeys based on real-time signals and customer attributes.

Customer Segmentation & Data Activation

• Leverage Adobe Real-Time CDP to create and manage rich customer profiles.
• Segment customers using behavioral, demographic, transactional, and engagement data to drive targeted experiences.

Campaign Management

• Develop, test, and optimize cross-channel marketing campaigns that increase engagement, retention, and conversion.
• Collaborate with content, design, and analytics teams to ensure campaigns are cohesive and aligned with business goals.

Opportunity Discovery & Analysis

• Analyze customer journey data to identify friction points and growth opportunities.
• Proactively surface new segmentation or personalization opportunities to improve performance.

Technical Integration & Tag Management

• Work with engineering and analytics teams to ensure proper data collection and platform integrations.
• Ensure Adobe tags and data layers are correctly configured to support targeting and measurement.

What You Will Need

• Solid hands-on experience with Adobe Real-Time CDP, Adobe Target, and Adobe Journey Optimizer.
• Strong understanding of customer data platforms (CDPs), audience segmentation, and cross-channel personalization.
• Experience with email marketing, on-site targeting, and mobile push/in-app messaging.
• Proficiency in building and analyzing A/B and multivariate tests.
• Familiarity with data privacy standards (e.g., GDPR, CCPA).
• Excellent analytical skills and a data-driven mindset.
• Strong collaboration and communication skills.

• Adobe certifications (e.g., Adobe Certified Expert – Target, Real-Time CDP, etc.)-Preferred.
• Experience with JavaScript, HTML/CSS, and tag management systems (e.g., Adobe Launch)-Preferred.
• Background in eCommerce, financial services, or another data-rich industry-Preferred.

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The starting pay range for this position is:

$117,600.00 - $156,400.00

Additionally, for full time positions, you will be eligible to participate in our incentive program based upon the achievement of organization, team and personal performance.

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Remarkable benefits:
•    Health coverage for medical, dental, vision
•    401(K) saving plan with company match AND Pension
•    Tuition assistance
•    PTO for community volunteer programs
•    Wellness program
•    Employee discounts

Auto Club Enterprises is the largest federation of AAA clubs in the nation. We have 14,000 employees in 21 states helping 17 million members. The strength of our organization is our employees. Bringing together and supporting different cultures, backgrounds, personalities, and strengths creates a team capable of delivering legendary, lifetime service to our members. When we embrace our diversity – we win. All of Us! With our national brand recognition, long-standing reputation since 1902, and constantly growing membership, we are seeking career-minded, service-driven professionals to join our team.

“Through dedicated employees we proudly deliver legendary service and beneficial products that provide members peace of mind and value.”

AAA is an Equal Opportunity Employer

The Automobile Club of Southern California will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state, and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance (FCIHO), the Unincorporated Los Angeles County (ULAC) regulation, and the California Fair Chance Act (CFCA).