Retention Marketing Manager

About Us:

Based in Los Angeles and inspired by Paris, Clare V. blends laid-back California style with Parisian polish. Our approach to product is simple but special, with a dash of je ne sais quoi. We start with beautiful materials, consider function, play with color and graphics, and make everything with care. We believe getting dressed is a creative act of self-expression—aka, it should be fun.

Founded in 2008, Clare V. has grown to 14 stores across the country, with a design studio in Los Angeles, relationships with artisans and factory partners both locally and internationally, and a global community at the heart of the brand. 

Overview:

Clare V. is looking for a strategic, data-driven, and creative Retention Marketing Manager to join our Marketing team. In this role you will leverage your knowledge and experience with CRM to own the customer lifecycle, driving LTV and loyalty for the brand.

The ideal candidate is curious, ambitious, and eager to build on the cult loyalty that Clare V. has engendered over the past 18 years. The position will oversee Email, SMS, and loyalty with the potential to grow and build into new retention strategies over time. They will use customer insights, run in-depth analysis and make data-driven decisions to both optimize the existing customer journey and innovate into new ways to make our customers lifelong fans and shoppers.

This role reports to the VP of Marketing and sits within the marketing and creative team under the Chief Brand Officer.  

What You’ll Do:

CRM:

• Own and execute the full email and SMS marketing calendar, responsible for setting the calendar, partnering closely with cross-functional teams to ensure seamless delivery, and following up with analytics across touchpoints.
• Responsible for the continued improvement of Clare V.’s systematic/automated messaging, with an eye towards constant testing and improvement. 
• Responsible for improving both the size and health of Clare V.’s customer lists - setting growth goals and identifying tactics and strategies to achieve them. 
• Work cross functionally with partners across the organization from planning and merchandising to retail operations to ensure CRM best practices are applied on every touchpoint. 

Loyalty:

• Partner with the VP of marketing to ideate and launch Clare V.’s loyalty program, focusing on innovative ways for our consumer to connect meaningfully with the brand. 
• Manage and optimize the program over time, driving testing to better understand what resonates with our consumers and how we can make the program more valuable to them and the business. 

Data & Analytics:

• Act as the internal expert on Clare V.’s existing customer, obsessively looking for opportunities and insights to better serve our customer base and build affinity to drive business results. 
• Responsible for setting our benchmarks and goals, constantly looking for ways to meet where we haven’t met and exceed where we’ve met. 
• Responsible for weekly KPI dashboard, quarterly deep reporting, and supporting both ad hoc requests as well as driving analysis independently and proactively. 

Innovation:

• Proactively identify new technology, channels, and platforms to better serve our customers and build returning customer business. 
• Build business cases for new ideas and drive cross-functional alignment towards implementation. 

• 5+ Years of experience in email or SMS marketing, exposure to loyalty a plus within the DTC and/or retail space
• Hands-on-keyboard competence in building and deploying email and SMS touchpoints, Klaviyo experience a plus 
• Experience working with longer-term strategies with ownership of specific KPIs. 
• Independent: You have a bias for action and love owning a project from start to finish. 
• Curious: You’re subscribed to all the substacks/newsletters to stay abreast of the latest and greatest and look forward to product updates from your ESP. 
• Data-driven: You like being the first to identify a problem and to bring a solution (or two) to the table before anyone else has even noticed something amiss. You’re never afraid to test a new idea and know how to structure the test to get actionable results.   
• Ambitious: You like the idea of building, both for yourself and for the team you’re on. 
• Kind: You approach your work with enthusiasm but you take care to be a team player and like working in environments that prioritize thoughtful interaction. 

This job has a requirement of 3-5 days in-office at our studio in the Frogtown neighborhood of Los Angeles.

Compensation & Perks:

Annual salary range of $85K - $105K, along with annual cost-of-living increases, end-of -year bonus opportunities, and generous employee discounts.  Plus, enjoy bi-annual product credits to keep you connected with the brand. 

Studio Life & Culture: 

This position is based out of our Frogtown Studio Offices, located in one of L.A.’s most vibrant and creative neighborhoods–known for its arts scene, local cafes, and laid-back riverside charm. 

For our studio-based team members, we foster a work environment that supports creativity, connection, and community.  Perks include:

• A fully stocked kitchen with healthy snacks and beverages
• Monthly catered lunches to bring the team together
• Quarterly team-building events, including meaningful volunteer outing throughout the Los Angeles community

This job has a requirement of 3-5 days in-office at our studio in the Frogtown neighborhood of Los Angeles. Want to pitch yourself as a remote candidate? Make a case in your cover letter why we should make an exception for you.   

Comprehensive Benefits Package:

We Care about your total well-being—both inside and outside of work. Our benefits include:

• Medical, dental, and vision insurance to keep you and your family covered
• Flex Spending Accounts and Transportation Management Accounts
• Life and Long-term disability insurance for peace of mind
• Paid vacation, personal days, and sick time to help you recharge
• Guardian ancillary plans for added protection and flexibility
• Employee Assistance Program (EAP) offering confidential support for life's challenges
• 401(k) with company match to help you build a strong financial future

Clare V. is committed to creating an inclusive environment for all employees and welcomes applicants from all backgrounds to apply. We believe that diverse perspectives make for stronger teams and better ideas. We’re proud to be an Equal Opportunity Employer and are committed to creating an inclusive, respectful workplace where everyone can thrive.

In compliance with applicable federal, state, and local laws–including the California Fair Employment and Housing Act (FEHA)--we do not discriminate based on race, color, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, sexual orientation, national origin, ancestry, citizenship status, age, disability (physical or mental), medical condition, genetic information, marital status, military or veteran status, or any other protected characteristic.

We are also committed to providing reasonable accommodations to applicants with disabilities. 

Notice to California applicants: https://privacy.clarev.com/job-applicant-privacy-notice