Marketing Specialist

Company Description

About Us
At Lab Connect Biz, we specialize in bridging innovative business solutions with strategic partnerships that drive growth. Our team is dedicated to helping organizations enhance their operational efficiency, brand positioning, and client engagement through customized approaches. We are committed to excellence, collaboration, and long-term impact in everything we do.

Job Description

Job Description
Lab Connect Biz is seeking a results-driven Marketing Specialist to join our growing team. This role is ideal for a motivated professional who can contribute to strategic marketing initiatives, develop impactful campaigns, and deliver measurable outcomes. The Marketing Specialist will play a key role in planning and executing marketing efforts that align with our business goals and enhance client engagement.

Responsibilities

• Develop and execute integrated marketing campaigns across digital and traditional channels

• Conduct market research and competitive analysis to identify growth opportunities

• Collaborate with internal teams to create targeted promotional materials and sales tools

• Monitor campaign performance and prepare reports with actionable insights

• Support brand development, messaging consistency, and client outreach initiatives

• Coordinate logistics for marketing events, promotions, and launches

• Manage budgets, timelines, and vendor relationships for marketing projects

Qualifications

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field

• 2+ years of experience in a marketing role, preferably in a B2B environment

• Strong analytical skills and ability to interpret marketing data

• Excellent communication, writing, and organizational skills

• Proficiency in Microsoft Office and marketing tools such as CRM or analytics platforms

• Ability to manage multiple projects and meet deadlines with minimal supervision

• Detail-oriented, proactive, and comfortable in a fast-paced team setting

Additional Information

Benefits

• Competitive salary ($50,000 - $60,000 per year)

• Clear growth opportunities within the company

• Supportive and collaborative team environment

• Comprehensive training and onboarding

• Paid time off and company-recognized holidays

• Health, dental, and vision insurance options