Marketing Officer

Administrative functions

• Marketing material (posters, flyers) distribution and management for branches
• Branch support (branch inquiries)
• Creating shipping labels for sending marketing materials
• Event administrative support
• Understands compliance approval procedure and supports in requesting compliance approval for Marketing needs
• Record keeping via electronic filing (shared drive)
• Work with Compliance to route marketing content for approval for print and online deliverables

Research and Analysis

• Conduct research on market trends, client behavior and competitive landscape, continually seeking new sources of prospective client data and provide recommendations
• Opportunity analysis, using recent industry trends and best practices.
• Sourcing of merchandise, including comparison of pricing and quality.

Budget bookkeeping

• Create/Manage invoices and POs for Marketing-related expenses
• Create/Manage invoices for sponsorship requests
• Log all budget-related data & update Marketing Budget Tracker

Promotional items

• Log branch orders and submit/communicate with vendors
• Researching new promotional items and submitting recommendations

Media

• Research news articles related to the bank
• Create and send ‘In the News’ emails
• Translate articles/newsletter/customer communications

Social Media

• Manage social media accounts (Instagram, Facebook, Linkedin, Tiktok) by overviewing post content, content calendar and receiving approval from Compliance
• Respond to inquiries/comments/DMs from users with compliant responses
• Research content ideas and strategies to leverage engagement among platforms

Website Content

• Updating/Editing website content via CMS
• Updating branch location information when in need via CMS & Yext (i.e. holiday hours, closings)

Comply with the Bank’s security program, including but not limited to: 

• Be current and knowledgeable on industry’s trend in safeguarding the Bank against confidential data leak, identity theft, fraudulent activities, and computer security threats.
• Report suspicious activities to manager, Chief Risk Officer or Information Security Officer.

Job Qualifications/Requirements

• Bachelor's Degree in marketing, advertising, or communications preferred and 3-5 years proven experience as a marketing coordinator, banking experience preferred.
• Knowledge of traditional and digital marketing, content marketing, and social media marketing.
• Ability to manage projects across multiple departments.
• Strong business acumen and strategic thinking.
• Experience using data analytics software for research.
• Experience with digital marketing campaigns and client response (website and social media).
• Excellent verbal and written communication skills at all levels, including presentation skills.
• Excellent computer skills, including Word, Excel, Outlook, Microsoft Teams, and PowerPoint.
• Working knowledge of HTML, design, and email software.
• Familiarity with content management systems (CMS) and client relationship management (CRM).
• Experience in budgeting and forecasting.
• Maintains physical and digital filing systems.
• Strong organizational skills.
• Excellent analytical skills including the ability to define problems, collect data, establish facts, and draw conclusion.
• Works with sensitive information with discretion to maintain confidentiality and security and ensure compliance with privacy policies and regulations.

The salary range for this full-time position is $70,000 - $85,000 + bonus + benefits

Salary ranges are determined based on qualifications, level, and location.

Exact compensation may vary based on your skills and experience.

Bank of Hope is an equal employment opportunity employer and does not discriminate on the basis of race, color, gender, religion, age, sexual orientation, genetic information, national or ethnic origin, disability, marital status, veteran status or any other basis protected by federal, state, or local law.