Marketing Manager

As the Marketing Manager, you will play a crucial role at GHP. Your mission will primarily focus on managing GHP’s Portfolio Marketing and advertising efforts.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Included are the following but are not limited to the job specifications contained herein, other duties may be assigned.

Marketing Strategy and Execution:

• Analyze industry, market, technological, and competitor trends to inform strategy.
• Develop comprehensive marketing and outreach plans for all communities.
• Closely manage marketing efforts for lease ups and special projects.
• Act as the liaison between properties and marketing management.
• Train teams on Marketing initiatives, systems, and programs to ensure execution.
• Establish KPIs for campaigns and initiatives, reporting on progress and outcomes.
• Manage marketing vendors, agencies, and partners.

 Lead Generation and Management:

• Implement innovative lead generation strategies to drive qualified leads.
• Work closely with leasing teams to align marketing efforts with conversion goals.
• Utilize CRM and analytics tools to track, optimize, and manage leads effectively.
• Conduct A/B testing to refine strategies and improve performance.
• Create and assess lead nurturing activities, including drip campaigns.

 Branding:

• Maintain consistent branding across all touchpoints and assist with design via Canva.
• Coordinate ordering and installation of signage and marketing materials.
• Ensures on-site execution of brand image, marks, and experience.
• Audit websites, collateral, ILSs, and ads for accuracy and presentation.

 Reputation Management:

• Generate positive word-of-mouth, press, and client reviews.
• Oversee reviews and surveys to ensure timely responses. Respond as needed.
• Develop and lead reputation management initiatives.
• Lead listing management efforts.

 Lifecyle Marketing:

• Manage the client lifecycle from Prospect to Resident Experience.
• Implement and manage systems and strategies to retain and convert clients along all touchpoints and phases of the client journey.
• Develop and sustain engagement through resident events, reward programs, etc.
• Partner with the Content Manager on initiatives to increase conversion and retention.

 Advertising:

• Develop, implement, and oversee marketing campaigns.
• Expertise in traditional advertising, including print, mail, and out-of-home, etc.
• Proficient in digital marketing, including SEO/SEM, PPC, geofencing, OTT, email, etc.
• Manage major ILS networks and partnerships and ensure accuracy of advertisements.
• Ensure Craigslist advertisements are posted in accordance with company policy.
• Collaborate with the Content Manager to develop and manage paid social media ads.

PROFESSIONAL REQUIREMENTS:

• Minimum 3 years-experience as a Marketing Manager.
• BS/BA degree in Marketing and/or related field preferred.
• Experience with CRM Management and Media Planning.
• Experience with SEO Management Platform, such as SEMrush, preferred.
• Analytical mindset with proficiency in data analysis tools and reporting.
• In-depth experience with marketing reporting and analytics.
• Proficient in MS Office Suite.

PHYSICAL REQUIREMENTS:

• Must be able to regularly travel to multiple property locations as well as company meetings and conferences which may include air travel.
• Frequently move/traverse, ascend/descend stairs in/around apartment homes and community.
• Occasionally lift/move/carry up to 25lbs with/without assistance.
• Frequently lift/move/carry 5lbs.
• Constantly communicate, converse and exchange information.
• Ability to remain in a stationary position for extended periods of time.
• Ability to observe details at close range (within a few feet of the observer).
• Constantly operates computer and other office machinery.

The duties and responsibilities described are not a comprehensive list and additional tasks will  be assigned.

Salary Range:  $70,000 - $80,000 Annually DOE. 

Benefits:

•  100% Employee coverage options for Medical, Dental, Vision.
•  401(k) plan with employer match
•  Robust Paid Time off benefits: Vacation, Sick Days, Holidays and Personal Days.
•  Employee Assistance program
•  Tuition Assistance
•  Dependent Care and Medical Flexible Spending Accounts
•  Life & AD&D Insurance
•  Pet Insurance
• Employee Exclusive Discounts
• Lucrative referral bonus program
• Free Parking