What You'll Do
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Act as a liaison between cross-functional teams to develop and execute comprehensive digital marketing campaigns that support Complex Shop campaigns and grow the marketplace across Complex's key categories
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Develop and execute comprehensive go-to-market marketing plans
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Be the marketing representative across key functions of the business
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Collaborating with department heads to own an integrated marketing calendar
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Ability to project manage own workload and team's workload
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Be able to balance several priorities and projects at one time
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Guide creative direction for content, advertising and public-facing communications
- Source talent and influencers to gift inline product
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Advance and maintain brand positioning, identifying and building plans for target audiences
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Execute multichannel campaigns across the prospect and customer lifecycle
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Gather insights to inform outreach strategies, enhance conversions
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Track and analyze current marketing initiatives, optimizing as needed
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Present ideas and deliverables to internal and external teams
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Work closely with the Growth team for synergy in approach and to maximize return on marketing investments
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Continuously explore and recommend new marketing channels and tactics to reach new audiences and grow key categories
Who You Are
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5+ years of relevant experience in marketing
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Proven track record of developing and scaling a multi-category marketplace or e-commerce business
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Strong project management, multitasking, and decision-making skills
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Proficiency with project management tools, such as Airtable
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Social media strategy
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Multi-channel content strategy
- Deck and presentation development
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Bachelor’s degree in marketing, business, or appropriate experience in a related field is preferred
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Willingness to travel, and flexibility to attend industry related events and activations on evenings or weekends as appropriate for the function
What We Offer
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Best in class health, dental, and vision insurance
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Healthcare FSA
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Dependent Care FSA
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Commuter Benefits FSA
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Short-term/long-term disability and life insurance
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Paid Parental leave
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401k with 4% match
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Pet Insurance
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Legal and Identity Theft Plans
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Vacation time and sick days