Director, Marketing - Bilingual Spanish

Position Summary: 

The Director Marketing leads the marketing and client development activities for Moaddel Law firm. The primary goal is to increase revenue for the firm through brand building and cultivating client development as a thought leader in the design, implementation, and execution of campaigns, initiatives, and programs focused on client retention, growth, and new business opportunities. In this leadership role, the Director will collaborate with leadership in devising marketing and client development programs in a manner consistent with the firm’s overall long-term strategy.

Your experience, market positioning strategy, and team management skills are essential, along with a passion for storytelling and a focus on process improvement. The successful candidate will inspire creativity and collaboration across teams, while ensuring marketing efforts align with business objectives.

A collaborative team player, you will mentor and position the marketing team for success by instilling a service delivery excellence model defined by the strategies and goals and reviewed at milestones, or at completion. Assignments are broad in nature, requiring originality and ingenuity. 

Responsibilities:

Marketing Strategy, Branding, Leadership and Management:

Deeply understand Moaddel Firm’s core demographic—style-conscious, values-driven shoppers—and build strategies that speak to their behavior, preferences, and emotional connection to the brand across lifecycle touch points.

• Create and maintain a successful brand and image that attracts customers to the product or service.
• Ensure campaigns support brand initiatives, vision, and customer experience, engagement and guest growth
• Ideate and build breakthrough marketing campaigns with powerful language and storytelling
• Partner in execution of marketing on all channels - social and digital
• Oversee execution of brand marketing and experiential marketing events.
• Own campaign kick-off and timelines to ensure that all other support teams communicate necessary information in a timely fashion.
• Optimize brand positioning and go to market strategies by identifying key marketing opportunities and white space including but not limited to external activations.
• Review current marketing trends and advertisements to determine the effectiveness of different styles and strategies.
• Create and develop marketing strategies for new products or services.
• Research competitors to stay current with similar products or services on the market.
• Work with sales to develop successful strategies and campaigns that attract new customers and keep current clients.

Technical And AI-Driven Marketing Focus

• Monitor business and campaign health using data and insights to drive decision-making.
• Lead strategy and execution for digital marketing efforts, including oversight of website and customer acquisition across paid and organic channels.
• Innovate & experiment;A/B testing, creative messaging, conversion rate optimization, and funnel building.
• Drive insights around customer cohorts, new vs. returning mix, LTV, and product-level trends.
• Own and evolve the ecommerce site experience across UI/UX, navigation and  product storytelling.
• Stay on the forefront of e-commerce trends and innovation, proactively identifying areas for strategic growth and improvement.
• Drive key performance metrics—including CVR, AOV, UPT, bounce rate, and site speed—through continuous testing and optimization

Operational Excellence And Performance

• Collaborate with the leadership team regarding the marketing budget and the marketing direction of the company.
• Analyze sales numbers in comparison to the marketing budget in order to find the profit 
• Translate data into actionable optimizations across site, spend, and creative.
• Own and optimize all key digital marketing channels to scale customer acquisition & retention.
• Create & lead growth strategies that increase Return on Ad Spend, Customer Acquisition Cost efficiency, and customer lifetime value.
• Drive omnichannel growth by partnering across teams to activate appointments and events as powerful acquisition and retention channels—bridging the online and offline customer journey.
• Lead creation and ownership of marketing activity scheduling (calendar).
• Brief CRM campaigns and optimize lifecycle touchpoints with a focus on Customer Lifetime Value and repeat rate.
• Champion consumer insights and user experience improvements to drive conversion and engagement.
• Collaborate with cross-functional teams including creative, operations, and customer service to align and execute initiatives.
• Translate brand equity into performance by identifying high-impact storytelling opportunities across digital touch points—leveraging first-party data to drive conversion without compromising Kinn’s tone, aesthetic, or relationship with its community.

Communications And Media Relations

• Maintain and manage relationships with recognized legal and technology reporting and media outlets to shape and manage company narrative in the media and beyond. 
• Serve as the primary press contact and be a spokesperson when needed as well as manage other executive spokespersons as appropriate. 
• Lead crisis communication and manage press strategies. 
• Handle all corporate communications and provide any relevant external communications support.

Skills:

• 8+ years direct applicable experience (e.g., sales and/or marketing-related roles) to include 4 years management experience (some at the Director level preferred) with experience leading others
• Demonstrated performance marketing experience, with a focus on Paid Social and Service branding.
• Prior experience in a professional services organization and/or law firm.
• Proven success managing and scaling budgets.
• Strong communicator, adept at presenting strategic plans and complex data to leadership and providing vision to direct reports and collaborators.
• Strong blend of strategic, tactical, and technical competencies.
• Deep understanding of digital creative processes and experience managing high-quality creative deliverables.
• Hands-on experience leading digital advertising ecosystems (Meta, Google, TikTok, YouTube, Instagram, etc.).
• Strong understanding of CRM tools like Klaviyo, and customer lifecycle management.
• Demonstrated success in managing agencies, vendors, and internal cross-functional teams.
• Deep knowledge of web analytics tools (GA4) and ability to translate data into actionable strategies

Competencies"

• Leadership: Demonstrated experience building and leading high-performing teams partnering with sales and attorney leadership. 
• Strategic Thinking: Strong ability to connect data-driven insights to big-picture strategies, balancing performance metrics with creative excellence.
• Analytical Expertise: Proficient in analyzing campaign performance, identifying trends, and making data-informed decisions to optimize results.
• Collaboration: Exceptional communication and organizational skills, with experience working cross-functionally in fast-paced environments.
• Passion for Innovation: Enthusiasm for staying on top of industry trends and leveraging new tools and platforms to drive growth.
• Cultural Fit: Solution-oriented mindset with a passion for services, and making a positive impact through purpose-driven work.
• Provide leadership, guidance and mentoring to attorneys and staff through effective communication, ensuring a well-informed and highly motivated team effort