Digital Marketing Manager

Company Description

Wonderful Agency is the full-service, award winning, in-house agency that operates as exclusive creator of marketing communications and brand experiences for such iconic brands as FIJI Water, POM Wonderful, Wonderful Pistachios & Almonds, Wonderful Halos, JUSTIN, and Landmark Wines, Teleflora and more.

The Digital Marketing Manager supports the development of in-platform (social, YouTube, LinkedIn, etc.) paid media strategy and is responsible for execution, optimization, and overall campaign management. The Digital Marketing Manager has strong platform knowledge and hands-on experience to help develop strategic and creative recommendations and flawless execution of initiatives to reach brand objectives. They display confidence when presenting and a collaborative spirit to coordinate across departments/business units with a mindset of continuous improvement through testing and learning to ensure continued growth across the company. They report to the Associate Director, Social & In-Platform Digital Media Strategy.

This position will be based at our West Los Angeles, CA office. We work a hybrid schedule with an in-office requirement Monday-Wednesday and the option to work remotely on Thursday and Friday.

Job Description

• Act as subject matter expert for our social and YouTube paid media campaigns.
• Support Sr. Digital Marketing Manager in their partnership with the Marketing Team to understand underlying business objectives and set media KPIs.
• Contribute to brainstorming and cross-department planning.
• Help develop and execute digital marketing plans for paid social platforms and YouTube.
• Present plans (when applicable) to internal constituents and the Marketing Team.
• Manage timelines for planning and coordinate with Marketing, Project Management, and Creative for asset delivery.
• Communicate any needs with Ad Ops or other specialists (for tagging, optimization set up).
• Ensure best practices when building and testing campaigns and assist with analyzing and reporting results.
• Optimize campaigns and test strategies to drive performance and learnings.
• Track all spending and validate media partner invoices.
• Problem solve with our media vendor platforms.
• Keep the team abreast of changes to social platform offerings and functionality, with a strong eye to how they impact paid/amplification opportunities.
• Proactively research the latest digital trends that affect digital marketing, attend industry seminars.
• Actively contribute to the development of the agency's culture and standards of quality.

Qualifications

• Active usage and native understanding of the mentioned digital platforms.
• Strong understanding of Facebook Ads Manager, Google Ads (video) and social media management platforms like Hootsuite.
• Familiarity with GA/GTM for campaign optimization/tracking.
• Prior experience with testing/measurement on the platforms.
• Data analysis and Excel proficiency a must.
• Excellent written and oral communication and presentation skills with ability to articulate and persuasively sell strategic concepts within the agency and directly to clients.
• Knowledge of organic platforms, especially as they relate to paid amplification.
• Dependability, flexibility, and resourcefulness.
• Sense of ownership and responsibility for your brands.
• Dedication to the details.
• Passion for continued learning and improvement.
• Understanding of community management/social listening and aligned tools (e.g., Brandwatch) a plus.
• Facebook Blueprint and other social certifications a plus.
• Knowledge of SEM/SEO and Email a plus.

Pay Range: $90,000 - $100,000 and may include a discretionary bonus. Final compensation will be dependent upon skills & experience.

Additional Information

• Thriving Wellness Community: Access to top-notch medical coverage comprehensive vision and dental plans, and a 401k with match eligibility to secure your financial future and including: 
  • 24/7 online physician consultations 
  • virtual mental health resources 
  • life coaching 
  • engaging employee community groups 
  • cash rewards for healthy habits and fitness reimbursements 
  • library of on-demand fitness videos 
• Career Advancement Opportunities: Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units. 
• Focused Learning and Development: Grow as a leader with our dedicated Learning and Organizational Development department, offering extensive resources like People Manager and leadership training, webinars, and eLearning courses. 
• Empowering Mentorship Program: Connect with colleagues through our company-wide mentorship program to share goals, overcome challenges, and drive your career forward. 
• Continuous Improvement Training: Participate in training that empowers all employees to learn and implement concepts that drive significant, positive change in the workplace. 
• Building a Healthy Society: To date, our co-Founders Lynda and Stewart Resnick, through their foundations and The Wonderful Company, have invested more than $2.5 billion in education, health and wellness, community development, and sustainability initiatives across California’s Central Valley, Fiji, and the world. In 2024, Wonderful ranked as #3 in PEOPLE’s “100 Companies That Care” list and was named one of Fortune magazine’s 100 Best Companies to Work For. To learn more about our corporate social responsibility efforts, visit csr.wonderful.com.
• Giving Back to the Community: Make a difference with Wonderful Giving, allowing you to allocate company-provided funds to up to three charities of your choice, and join Wonderful Neighbor to contribute to group service projects within our local communities. 

The Wonderful Sales team is responsible for the sales of Wonderful produce items through supermarkets and retailers across the U.S. and Canada. Our associates support nearly 20,000 stores and are devoted to promoting our high-quality branded products. The team consists of sales professionals, merchandisers, a direct store delivery group in New York, and a Los Angeles-based headquarters staff, which includes finance, analytics, and support. 

The Wonderful Company, a successful, fast-growing privately held $6 billion company with 10,000 employees worldwide. The Wonderful Company’s connection to consumers has health at its heart and giving back in its DNA. The company has a long-standing commitment to corporate social responsibility, including more than $1 billion invested in environmental sustainability; $65 million in charitable giving, education initiatives, and innovative health and wellness programs each year; and $143 million toward the construction of two charter school campuses in California’s Central Valley. To view the current Corporate Social Responsibility report, visit csr.wonderful.com.

To learn more about The Wonderful Company, visit www.wonderful.com, or follow us on Facebook, Twitter and Instagram.

The Wonderful Company is an Equality Opportunity Employer that provides opportunities for advancement. We are committed to creating a diverse workforce that embodies a deep culture of acceptance, equity, and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories.

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