Coordinator, Product Marketing

THE ROLE:

The Marketing Coordinator for North America (NAM) Product Marketing will assist approved and pending product launches within the current NAM product portfolio.  The position will assist the day-to-day activities of the vertical leads managing the existing portfolio, notably efforts towards developing new products including label approvals, claims tracking, project managing tasks, executive approvals, sending out product samples and more.

 

Key functions in the role will include assisting with projects for reformulations, line extensions and country rollouts, including support for product messaging as required, managed through Herbalife’s internal systems and protocols. This position will support product development and ideation that are aligned with consumer trends across categories.

HOW YOU WOULD CONTRIBUTE:

•    Supports regional product development and maintenance activities through the Agile system, assisting with cross-functional coordination on claims updates, packaging and related tasks.  
•    Assists in creating competitive analysis and tracking  competitive insights and learnings, coordinating with Consumer Insight team.
•    Coordinates product sampling efforts internally with our Sensory team and R&D, and external sampling requests. 
•    Collaborates with cross-functional teams on SKU discontinuation processes, helping to communicate plans to Distributors and  Supply Chain.
•    Monitors internal social media platforms to ensure prompt responses to Distributor and Customer questions about product formulations, inventory, or related concerns
•    Supports various Product related business activities across assigned verticals (categories) to achieve regional business objectives.  
•    Performs additional duties as assigned.

 

WHAT’S SPECIAL ABOUT THE TEAM: 

NAM Product Marketing is a high-visibility and results-driven team within Herbalife, privileged to be among the leading regions for performance and growth.  The Product Marketing team works collaboratively with all cross-functional teams to deliver stated objectives aligned with comprehensive strategies that serve to grow the business and generate excitement among Distributors and Customers alike.
 

SKILLS AND BACKGROUND REQUIRED TO BE SUCCESSFUL: 

•    1-3 years of marketing experience with products 
•    Familiarity with the health and wellness category, including but not limited to sports nutrition, foods, or dietary supplements, fitness, or targeted health products
•    Proactive disposition, coupled with the ability to make informed recommendations 
•    Willingness to ask critical questions and seek clarification if anything is ambiguous
•    Effective communication and demonstrates critical thinking and creative abilities.
•    Individual must be organized, diligent and detail oriented.
•    Ability to prioritize workload and meet project deadlines using basic time management skills.
•    Ability to thrive in a fast-paced multicultural environment

 

Education
•    Bachelor’s Degree 

 

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Herbalife offers a variety of benefits to eligible employees in the U.S. (limited to the 50 States and the District of Columbia), which includes Group Health Programs, other Voluntary Benefit Programs, and Paid Time Off. Group Health Programs include Medical, Dental, Vision, Health Savings Account (HSA), Flexible Spending Accounts (FSA), Basic Life/AD&D Short-Term and Long-Term Disability, and an Employee Assistance Program (EAP). Other Voluntary Benefit Programs include a 401(k) plan, Wellness Incentive Program, Employee Stock Purchase Plan (ESPP), Supplemental Life/Critical Illness/Hospitalization/Accident Insurance, and Pet Insurance. Paid time off includes Company-observed U.S. Holidays, Floating Holidays, Vacation, Sick Time, a Volunteer Program, Paid Maternity and Paternity Leave, Bereavement Leave, Personal Leave and time off for voting.