B2B Marketing Strategist

We are: 

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song.

You are:

We are seeking a B2B Marketing Strategist to drive integrated marketing programs that connect brand positioning with demand generation. This role is responsible for contributing to global campaigns, aligning marketing strategy with business objectives, and ensuring consistency across channels and functions. The ideal candidate brings end-to-end B2B expertise across content strategy, campaign orchestration, and marketing technology and thrives in a highly cross-functional environment.

This is a strategic, hands-on role focused on program design and execution.

The Work:

Campaign Strategy & Execution

• Participate in the design and manage integrated B2B marketing campaigns from planning through execution, aligning brand and demand objectives.

• Translate business priorities into messaging frameworks, content roadmaps, and campaign plays that resonate with enterprise buyers.

• Partner with product marketing, sales, and operations to ensure go-to-market alignment and measurable impact.

Content & Messaging

• Build and evolve content strategies that support the buyer journey—from awareness through purchase and renewal/up-sell.

• Ensure messaging is consistent, differentiated, and scalable across regions and business units.

• Collaborate with creative teams, agencies, and subject matter experts to deliver impactful assets.

Marketing Technology & Analytics

• Leverage marketing automation, CRM, and analytics tools to deploy, track, and optimize campaigns.

• Partner with operations teams to define KPIs, pipeline influence, and reporting frameworks.

• Use data to continuously improve campaign performance and demonstrate marketing’s contribution to revenue.

Cross-Functional Collaboration

• Act as a connector across product, brand, sales, and demand gen teams, ensuring campaign execution is aligned and integrated.

• Support sales enablement with campaign toolkits, playbooks, and account-level insights.

• Work closely with regional marketing teams to adapt global strategies for local execution.

Here’s what you’ll need: 

• 3+ years of experience in B2B marketing, integrated campaigns, or demand generation (enterprise or technology background preferred).

• 1+ years of experience with content strategy, buyer journeys, and campaign orchestration.

• 1+ years of experience with marketing automation, CRM, and analytics platforms (e.g., Marketo, HubSpot, Salesforce, Eloqua, Demandbase, 6sense).

Bonus points if: 

• Excellent project management and cross-functional collaboration skills.

• Strong analytical mindset with ability to interpret data and tie marketing activity to pipeline and revenue impact.

• Exceptional written and verbal communication skills.

Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired as set forth below. We anticipate this job posting will be posted until 03/28/2026 Accenture offers a market competitive suite of benefits including medical, dental, vision, life, and long-term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off. See more information on our benefits here:

U.S. Employee Benefits | Accenture

Role Location Annual Salary Range California $70,350 to $205,800 Cleveland $59,100 to $164,600 Colorado $63,800 to $177,800 District of Columbia $68,000 to $189,300 Illinois $59,100 to $177,800 Maryland $63,800 to $177,800 Massachusetts $63,800 to $189,300 Minnesota $63,800 to $177,800 New York $66,300 to $205,800 New Jersey $68,000 to $205,800 Washington $80,200 to $189,300

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com 

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